You need Software Developers to believe in your project

All too often, organizations attempt to protect their software engineers by isolating them, which is to say the engineers are fed ‘requirements’ and kept in the dark about the why.

This lack of “why” is a problem because software engineers are knowledge workers, which is to say that the desired creative product comes from thought work, and the state of the mind doing the thinking really matters! If your engineering team doesn’t understand the why, then they aren’t going to see a compelling Need. Software engineers are motivated to change our world by fulfilling compelling Needs. If your engineering team doesn’t believe in the why, then your organization is experiencing productivity loss due to lack of motivation.

Full article can be found here: You need software developers to believe in your project!