Page Load Time Improvement SEO Effects – Did it Improve your Rankings?

Every so often a plea for help with SEO can be read on Facebook groups or some other online community (Reddit, forums, etc.), in most cases, by a small-business website or a novel blog. And more often than not, people are suggesting some small SEO-patch such as: adding alt-tags, fixing H-tag structure and alike, while completely neglecting the most important things for a new website: Creating better content, targeting the right keywords or building authority among others. One of the things people mostly recommend doing is optimizing (or better said improving) page load speed.

Now, we know that page load speed is a ranking factor as Google confirmed it, but we don’t know how big of a factor it is. That’s why I asked people to share their experiences with page load time improvement. At the same time, I decided to write this article, Brian Dean from Backlinko did a complementing experiment. He significantly improved the time his website loads. He got perfect grades on all the tools, including Google’s Page Speed Insights, and still nothing happened – his ranking remained the same. You can check his video here:

Every so often a plea for help with SEO can be read on Facebook groups or some other online community (Reddit, forums, etc.), in most cases, by a small-business website or a novel blog. And more often than not, people are suggesting some small SEO-patch such as: adding alt-tags, fixing H-tag structure and alike, while completely neglecting the most important things for a new website: Creating better content, targeting the right keywords or building authority among others. One of the things people mostly recommend doing is optimizing (or better said improving) page load speed.
Now, we know that page load speed is a ranking factor as Google confirmed it, but we don’t know how big of a factor it is. That’s why I asked people to share their experiences with page load time improvement. At the same time, I decided to write this article, Brian Dean from Backlinko did a complementing experiment. He significantly improved the time his website loads. He got perfect grades on all the tools, including Google’s Page Speed Insights, and still nothing happened – his ranking remained the same. You can check his video here: […]