I had the opportunity to talk with Stephen Pappas, SVP, Head of U.S. Operations and Chief Marketing Officer for Panviva, about their vision for creating an omnichannel knowledge cloud to provide a better customer experience (CX). As a lifelong marketing professional, I have urged companies to differentiate themselves by providing a decent customer experience. Customers will spend 17% more with companies that provide a great CX, yet few companies are able to deliver, even with all of the information customers and prospects are providing.
I had the opportunity to talk with Stephen Pappas, SVP, Head of U.S. Operations and Chief Marketing Officer for Panviva, about their vision for creating an omnichannel knowledge cloud to provide a better customer experience (CX). As a lifelong marketing professional, I have urged companies to differentiate themselves by providing a decent customer experience. Customers will spend 17% more with companies that provide a great CX, yet few companies are able to deliver, even with all of the information customers and prospects are providing.
CX bar […]