You need a native app. That’s what we’ve been told repeatedly since Apple first announced the iPhone App Store. And perhaps you do. Native apps can make sense, depending on an organization’s size and needs.
But what about potential customers who don’t have your app? Or current customers on a desktop computer? What about people with limited space on their phones who delete apps to make room for other things? What is their experience like?
You need a native app. That’s what we’ve been told repeatedly since Apple first announced the iPhone App Store. And perhaps you do. Native apps can make sense, depending on an organization’s size and needs.
But what about potential customers who don’t have your app? Or current customers on a desktop computer? What about people with limited space on their phones who delete apps to make room for other things? What is their experience like? […]